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FREQUENTLY ASKED QUESTIONS

Please look at the questions below for an answer to your question.

I HAVE JUST PURCHASED AN AD FROM YOU. WHAT IS THE NEXT STEP I SHOULD TAKE?

Email your artwork and ad copy to art@directfairways.com so one of our designers can create an ad proof for your final approval.

WHAT IS MY ACCOUNT NUMBER AND HOW DO I FIND IT?

Your account number is a six digit number located in the upper left hand corner of your contract (under the Direct Fairways header). It is also referred to as a Contract Number or Invoice Number and can be found in the upper right hand corner of your invoice or in the subject heading of any email from our Customer Service Department.

I HAVE AN ISSUE WITH MY ACCOUNT. WHO SHOULD I TALK TO ABOUT IT?

Please contact our Customer Service Department if you have any questions regarding your account. They will be happy to help you with your questions or direct you to the best suitable department to handle any issues you may have.

WHERE SHOULD I SUBMIT MY ARTWORK AND HOW DO I DO IT?

Please email your files to art@directfairways.com. If your file is too large, you can share a file using Dropbox. (Share using art@directfairways.com)

WHAT IS THE DEADLINE FOR SUBMITTING ARTWORK AND AD COPY FOR MY AD?

All Artwork should be sent to Our Art Department within ten days of the date of sale. If this is too soon, please contact us to let our artists know when they may expect it.

WHAT IS “AD COPY”?

Ad Copy usually consists of your company logo, the name of your business, address, website, phone number, a tagline or description of the business’s specialty, etc. Simply put, it’s whatever you would like your ad to communicate.

CAN’T YOU JUST GET MY LOGO AND ARTWORK FROM MY WEBSITE?

Generally we can’t. The quality is just too poor for use in printed mediums. Artwork used on the web is generally a very low resolution (72dpi) and we need the artwork to be at least 300dpi in order to output a professional quality advertisement for you. However, with some newer websites that employ HiDPI or Retina display, we can access a higher quality version. We will do our best to locate a better quality version, but it is our discretion if the file that we find will be acceptable quality.

IF I SEND YOU HARDCOPY PHOTOS OR OTHER PIECES OF ORIGINAL ARTWORK, CAN I GET THEM BACK?

Yes. Just send a request for us to return your artwork with your items. When we mail out your hardcopy course guide or score card, we will include any artwork we have received.

WHAT ARE ACCEPTABLE FILE TYPES FOR MY ARTWORK?

Our Art Department accepts the following file types:

.ai, .eps, .pdf, .psd, .indd, .tif, .jpg, .png

We work in all Adobe Products. For logos, vector .ai (Adobe Illustrator) or .eps files generally work best. If you cannot send Illustrator files, the best files types to send are: .eps, .pdf, .psd, .tif, .jpg, and finally .png. If you send an Adobe Illustrator file, please outline all fonts or send fonts that are used in the file. Sorry, we do not support Corel, MS Publisher, Powerpoint or Word files.

WHAT RESOLUTION SHOULD MY FILES BE?

Please use 300 dpi/ppi at printed size to be printed for all artwork.

WHAT IS THE DIFFERENCE BETWEEN A VECTOR-BASED FILE AND A PIXEL-BASED FILE?

Vector-based files use geometrical primitives such as points, lines, curves, and shapes or polygon(s), which are all based on mathematical equations, to represent images in computer graphics. A pixel-based graphic, or raster graphic, is the representation of an image as an array of pixels, as it is typically used for the representation of photographic images. While this probably doesn’t mean much to you, it makes a huge difference in the quality of your finished advertisement. If you send your logo to us as a pixel-based file and we need to resize it, it’s very likely that the finished product will result in poor quality. However, If you send your logo as a vector-based file, our artists can enlarge it however big it needs to be while retaining the the very best in quality. A general rule of thumb to use when determining when to use vector or pixel-based files is that computer generated artwork should probably be sent in a vector format, while any and all photographs are acceptable as pixel-based files so long as their resolution is at least 300 dots/pixels per inch.

I HAVE SUBMITTED MY ARTWORK AND AD COPY AND AM WONDERING WHEN I WILL GET MY PROOF?

Depending on what your artwork details, it usually takes approximately 2 – 4 weeks to generate a proof for approval of your advertisement.